The Plush Company

As a start-up, The Plush Company approached Twentyone with the vision of a launching a new product – luxury car seats. To achieve this, The Plush Company required a striking brand identity, responsive eCommerce website, product photography and supporting print material to bring the new product to market.

As Graphic designer, I was tasked with bringing the vision to life. It was my job to create a carefully designed bespoke logo. Once the brand had been approved, I then proceeded with promotional material, such as display ADs, roller banners, POS, promotional flyers and editorial adverts. In addition to this, I produced all the product photography. The overall outcome was an identity that succinctly illustrates the high quality and credibility of The Plush Company.