Holden Associates

Whilst lead designer at Reflex Creative, Holden Associates came with a vision to refresh their outdated logo whilst maintaining individual elements that were unique to them.

A carefully crafted new logo was designed. With futuristic elements, particular attention to colour psychology, modern styles and of course, with company values in mind. Retaining the bowler hat as a perpetual asset to the brand not only gave Holden Associates the imperative differentiation from their competitors, but preserving the original theme will continue to maintain the trust of current client base they worked so hard to build.