Since I began my career as a Graphic Designer, I have designed lots of different logos for businesses in many different industries. Of course, due to the sheer diversity of the clients I’ve worked with, each design has been completely different and no two are ever similar. However, the main foundations of each logo design remain the same.
To ensure that you’re presented with the very best logo for your business – whether it be a brand-new design for your start-up or a refresh of your existing branding – you must ensure that your logo ticks these 6 boxes.
A logo should represent your values
Your logo should show off your brand values as much as possible, after all, it’s part of your brand identity! This can be achieved in a number of ways, and it’s always good to consider the colour psychology behind the palette chosen for your brand too.
A logo should be timeless
Your final logo should be designed to stand the test of time. Of course, there will be times when your brand considers gentle refreshment but on the whole, your logo should be carefully designed, taking into consideration how, what and why the logo might be used.
A logo should be 100% original
When approached to design a new logo for a business, it’s a common occurrence that people will present me with other logos they have seen previously that they like the look of. However, be careful not to copy other designs! Not only will this cause confusion and dilute your brand, but you’re also at risk of being penalised for plagiarism. Your final logo design should be completely unique to your brand.
A logo should be appropriate
When designing a new logo, a significant amount of research is necessary to ensure that the final design is appropriate for the business in question. A white-collar, corporate business with a pink logo and a script font don’t exactly match up when we consider ‘appropriateness’. There are lots of things to think about when considering just how ‘appropriate’ your logo is, which is why it’s always best to seek the help of a professional graphic designer to do all the hard work for you.
A logo should be fit for purpose
If your logo is supplied in one format, this can cause issues when trying to market and promote your business. A low-resolution jpeg file might be suitable for social media icon, but when you attempt to print your logo on a business card, you may find that the colours are different, and it looks fuzzy and non-descript. This is the last thing you want when you’re trying to increase brand awareness and drum up new business. Ensure your new logo design is supplied in a range of formats that are suitable for print and web use.
A logo should be versatile
Just because your current logo looks great on Facebook, it does not necessarily mean that the exact same look and feel will be translated via printed flyers. Your logo should be professionally designed in such a way that it is wholly versatile and will convey the same messages, even when used in a different format.
A logo should be instantly recognisable to increase brand awareness and ultimately, retain the trust, interest and custom of your target market. If you’re looking for a new or updated logo design for your business, please get in touch today to discuss your upcoming logo design project.
by Ryan Coe
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